Style File 10.18.11 | Frocktober!


Guess What? ModCloth is joining forces with Frocktober to raise money for the Ovarian Cancer Research Foundation. Modcloth sent this dress to a bunch of different bloggers to style for Frocktober. Have you heard of Frocktober before? I hadn’t, but after reading about it I am smitten.

Purpose (from their website):
Frocktober is all about wearing dresses during the month of October to raise funds and awareness for ovarian cancer research. Currently, there is no appropriate early detection test for ovarian cancer. Frocktober supports the Ovarian Cancer Research Foundation in Australia in the search for an appropriate screening test, with the ultimate aim to improve outcomes for patients and their families. Check out more at to see how you can help!


20% of the proceeds from the sale of this Frocktober Dress from Modcloth will be donated to OCRF. Isn’t this dress just the cutest? I love the giant heart on it. I may have already worn this dress like 3 times since I got it in the mail. Run, Hurry! Head over to Modcloth and purchase this dress right away!!


Outfit Details:
Frocktober Dress: c/o Modcloth
White Button Up: jcpenney
Belt: Charlotte Russe
Jeffery Campbell ankle Boots: c/o ModCloth

And just for good measure- some pictures of Rowan watching us take these pictures. Gosh! She is cute.

  1. love your dress! you look amazing and rowan is such a cutie!

  2. you look charming in that dress.

    And what a lovely cause.


  3. that dress is amazing on you!

  4. I wish I could have gotten in on this. My grandmother died of ovarian cancer in 2003. All cancers are horrible but this one especially tugs at my heart. Its a mysterious disease that’s incredibly hard to diagnose.

    Its definitely a worthy cause to donate to in aid of research. It’s a really cute dress, I’m glad some of the proceeds are going toward this!

  5. the dress looks lovely on you and i really like your hair!

  6. Wow Frocktober is such a cool way to raise money for a great cause. That is really cool and I definitely plan on wearing my frocks to support!

  7. This is such a good cause and I love your dress. This summer I worked on a research project investigating the genetics of ovarian cancer in Cancer Research UK (Edinburgh, Scotland), so it’s very interesting for me to see that there are people out there uniting in such a good cause. ovarian cancer is the most lethal of all female cancers so it’s of utmost importance that it is caught early.
    thank you for taking part in Froctober.

  8. ooh, thanks for the Froctober intro Jen -what a fabulous cause!! I’m smitten with this dress & the way that you’ve styled it. Ah, so adorable! xo

  9. i love how you wore it with the collar underneath. and what a lovely cause <3

    <3 steffy
    Steffys Pros and Cons

  10. What a cute outfit! Love the colours in the dress- and if there was ever a perfect excuse for wearing a dress- in the name of a good cause sure counts!

  11. I’m loving the dress and seeing it styled different ways!

    The heart and pockets + the good cause might make it a must have.

    Virginie ♥

  12. Cute cute frock! And adorable baby. Thanks for being an adorable mom fashion blogger. I just had my first, a little girl three months ago and just started a blog to outlet my journalism degree and passion for clothes:)

  13. In <3 with that dress!


  14. I love the cause, the style/fitting of the dress is perfect on you, and look how proud Rowan is for having you as a mother!

  15. Um I literally did just run and buy this dress! I love it! You are a living doll in it, and the fact that it’s for a good cause? I’m in!

  16. Jen! You look amazing!

  17. ahh you are too cute! you look beautiful, and your daughter is absolutely precious!!


  18. This initiative is so great! It makes me happy!

  19. she sure is! I love your dress! And this is the first I’ve heard about Frocktober, sounds really wonderful.

  20. Love how you styled your Frocktober dress. The shoes go perfectly.

  21. It’s such a cute dress and looks great on you! And what a great cause to support!

  22. What an amazing dress! You rocked it!

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Hi, I'm Jen!

Welcome to my personal lifestyle blog. It features topics such as motherhood, family life, fashion, cooking, and all sorts of adventures. I hope you enjoy what you find!

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